Pass up SMART goals in favor of DUMB goals

No fan of SMART goals (See my post of April 8, 2005), I had to smile at a recent post on the Association Renewal Blog. The authors recommend not focusing on Specific, Measurable, Achievable, Realistic, and Time-based goals, but rather on Decisive, Unique, Meaningful and Bold (DUMB) goals.

A bit over the top, to be sure, but this restatement of how leaders, including general counsel, ought to take action in ways that make a difference – not just trying to subscribe to “best practices” (See my posts of July 14, 2005 and Sept. 3, 2005) – and that change how their law departments serve their corporate clients does capture focused, courageous, innovation. Not such a DUMB idea.

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