Neurophysiological pharmacology and the happy in-house lawyer

Dr. General Counsel: You can motivate your staff lawyers, and boost the effectiveness of their brains, by stimulating their production of three neuromodulators. These chemicals, released when positive things happen, help someone process information – that’s the brain boost – and feel better, according to Forbes, Vol. 177, March 26, 2006 at E.

Here’s the prescription. Create conditions for your lawyers that encourage them to pay attention, and their brains will release the neuromodulator acetylcholine. Give your lawyers a positive surprise and watch the effect of the neuromodulator norepinephrine increase their alertness and motivation. Then, create an expectation of a happy outcome, and watch dopamine improve their mood and self-esteem.

To wit, announce “Tomorrow, somewhere on the intranet site, I will announce $500 spot awards for many of you.” Your lawyers will pay attention to the good news and look forward to a bonus. All that will cause a neuro-not-so-modulated rush!

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