A technique to evaluate competitive proposals

When a number of law firms propose to handle matters, as part of a competitive process, it can be a challenge to choose among the firms. Usually the firms answer a number of questions, some of which are objective – number of lawyers, diversity percentages – and some of which are subjective – how will you work with our law department, what are your future plans.

One method to help in the process is to create an evaluation scale for each question, say from one to five, where each point on the scale has a pre-defined description. Then, the reviewers can look at each proposal and pick what point value the firm should get based on that scale.

The further step is to weight each of the questions that are scored according to how important the answers to it are to the law department.

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