RR Donnelley gets involved

By contributing author Brad Blickstein, Blickstein Group, on legal service providers:

Legal/financial printer RR Donnelley announced that it has partnered with Tursi Law Marketing Management to create the Women in Law Empowerment Forum, to “create a dialogue for women in law on fostering leadership in [the] workplace and community.” The press release says they have more than 350 registrants for the first program, scheduled for May 17 in New York City. The release also listed an advisory board with a dozen attorneys from top NY firms and companies, including Donnelley’s own general counsel, Sue Bettman.

It’s clear that Donnelley has hit the sweet spot with this. More than 350 attorneys will attend and look kindly on Donnelley. Their team will have the opportunity to spend time with a lot of powerful attorneys. All they had to give up in order to put together such an event? The willingness to talk directly about the company and its services.

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