Of late, many general counsel have had their mug shots taken, which is undesirable notoriety for a law department. Many more law departments, however, garner favorable publicity from a variety of activities.
Here are some examples (See my posts of Sept. 21, 2005 on publicity that benefits vendors; Aug. 21, 2005 on being quoted; May 20, 2005 on having a star lawyer in the limelight; June 30, 2006 with citations to several high-profile law departments; May 3, 2007 and Dec. 12, 2006 about announcing preferred provider firms after a competitive process; May 28, 2007 and June 11, 2007 #1 on law departments in advertisements; Feb. 24, 2007 about publicity rights granted to law firms; May 4, 2007 about Marriott and an article on its pro bono services; and June 10, 2007 about contests and honors for law departments.).
All of this recognition is not necessarily sapid (See my post of May 21, 2007 about executives possibly having distaste for their law departments being in the news.).