Observations from an ad by a legal services provider

InsideCounsel, Sept. 2007 at 11, has an ad by LT Online Corporation, a provider of a leading matter management system. A few comments:

1. The ad pictures and quotes a lawyer from MetBank, a law department that uses the advertiser’s software, LAWTRAC (See my post of June 11, 2007 with two references about law departments in advertisements.).
2. The lawyer in the ad is not the general counsel of MetBank, apparently, because her title is “Corporate Counsel.” Why wouldn’t the vendor want to have as its spokesperson the user’s most senior lawyer?
3. The quote states that “LAWTRAC has paid for itself.” As I have mentioned before, I do not know how law departments calculate return on investment for matter management systems (See my post of Sept. 28, 2007 on ROI and eight references cited.).
4. Finally, I found it odd that the ad cites the predecessor of InsideCounsel, from issues way back in July of 2002, 2003 and 2004.

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