Not too sure about this method of marketing by a law firm – a firm’s client calls you, a prospect

An anecdote by a general counsel in the ACC Docket, Vol. 26, April 2008 at 101, left a burr under my saddle. Barry Nagler, the General Counsel of Hasbro, endorsed client referrals as one of a law firm’s most effective marketing tools. Then the article adds: “Having a law firm’s client call Nagler with a personal recommendation was the type of ‘marketing’ that he could appreciate.”

Mercy me.

If I were a general counsel, I would not want unsolicited calls from another general counsel touting the capabilities of some law firm.

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