My most recent article, published in the National Law Journal last month, summarizes why incumbent firms have such a strong hold on the legal departments they represent. That is common sense.
More originally, the article offers ten ways to combat the bias toward the familiar firms and level the playing field for new entrants (See my post of April 16, 2009: incumbent firms with 11 references.). Click here to download a copy of the article.
Download 09-06-xx Incumbents and 10 ways to balance the field