“Radiohead billing” or pay what you think the law firm’s service was worth

The band Radiohead lets fans download its music and pay whatever they wish – including nothing. Janet Moore janet@globalRainmaking.com mentions this method of pricing services in Strategies: J. of Legal Marketing, Vol. 11, Oct. 2009 at 10, and I played the tune in my head for a bit.

Some path-breaking, gutsy law firm may try this on a law department: “Pay us whatever you think the past month’s services were worth.” That loud approach would certainly force the supervising in-house attorney to listen to his conscience about what the month’s toil was worth. Surely, a Radiohead hit!

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