A global mapping system for trademarks, available to clients of Reed Smith, appears to be an innovative way to assist decision analysis. The software uses global mapping to portray the international complexities of an IT strategy. As reported in Corp. Counsel, Vol. 17, Dec. 2009 at 41, the software locates a company’s trademarks around the globe in a graphical form.
Another portion of the article mentions the legal department at Pitney Bowes, which uses Thomson CompuMark and CT Corsearch to monitor possible trademark infringements. These are called “watch services.” Similarly, the legal department at Kenneth Cole Productions “uses a web site called Boliven.com which has “searchable information on patents, trademarks, publications, legal proceedings, and even some more specialized areas like clinical trials, much of which is currently free.”