Management ideas from a speaker (trademarks, newsletters, and business plans)

The General Counsel of LG Electronics spoke at the InsideCounsel SuperConference on May 25 th. I note three of his practices. One is that his lawyers train ad agencies on the basics of intellectual property, such as trademarks and copyrights. His department also prepares a list of trademarks and usage guidelines.

The department produces the quarterly Legal Gazette which goes out to clients. (See my post of July 20, 2009: newsletters by legal departments with 6 references.).

He also believes strongly that a law department should prepare a business plan with objectives and go through the usual scrutiny all business operating plans are subjected to (See my post of July 26, 2008: InBev’s business plan and speculation on contents; Dec. 29, 2008 #1: difference between a strategic plan and a business plan; Jan. 8, 2009: five-year business plan is a waste of time; Sept. 27, 2009: cascade from enterprise objectives to departmental business plan; and June 25, 2008: strategic plan with 10 references.).

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