A shocking finding about how to stimulate creativity: noninvasive brain stimulation

Coffee, tea, or electricity?

From the Daily Stat by Harvard Business Rev., Feb. 22, 2011:

“Research subjects who received electrical stimulation of the anterior temporal lobes of the brain were 3 times more likely to come up with the fresh insight needed to solve a difficult, unfamiliar problem than people in a control group, according to Richard Chi and Allan Snyder of the University of Sydney. The researchers say they envision a future when noninvasive brain stimulation is briefly employed for solving problems that have evaded traditional cognitive approaches.”

The source for this method to increase creativity is a paper entitled “Facilitate Insight by Non-Invasive Brain Stimulation.”

My interests on this blog are catholic, but this notion of electroidal brain jolts sounds hellish. I’ve seen Who Flew Over the Cuckoo’s Nest and electroshock therapy lite in the service of creativity will find few fans even among law department lawyers who crave innovation.

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