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General counsel in advertisements for law firms or service providers

Once I noticed one ad that relies on a testimonial of a general counsel I started spotting counterparts everywhere. I wonder what the law departments got in return. Here are a few ads of recent vintage:

Knobbe Martens Olson & Bear ad in Corp. Counsel, March 2007 at 41, quotes Matthew Fawcett of JDS Uniphase. Concentra, a national healthcare company, allows BottomLine Technologies to publish a case study of it in an advertisement Henry Schein, Inc. poses its law department in ads for LawTrac Development Corp. (for example, InsideCounsel, May 2007 at 11). An attorney for American Airlines, not the general counsel, poses in front of an American jet on behalf of LexisNexis Martindale-Hubble (ABA J., Vol. 93, May 2007 at 3). The general counsel of New World Restaurant Group, Jill Sisson, appears in an ad for the US law firm Holme Roberts & Owen (InsideCounsel, May 2007 at 70).