Infographics specialists focus on how to present information visually and effectively. The images used, the headlines written, the fonts chosen and arrangements designed, these combine with narrative to help people absorb what is most compelling about a set of numbers. To admire a slew of examples, visit Randy Krum’s blog, Cool Infographics, or marvel at the books of Edward Tufte.
Going beyond dashboards that tend to fall into rigid patterns of dials, traditional formats, and compression of data, an infographic applies insights from cognitive research and visual design to interest and educate viewers. I have tried my hand at an infographic that describes – what else? – the 700+ participants in the General Counsel Metrics benchmark survey.