An anecdote by a general counsel in the ACC Docket, Vol. 26, April 2008 at 101, left a burr under my saddle. Barry Nagler, the General Counsel of Hasbro, endorsed client referrals as one of a law firm’s most effective marketing tools. Then the article adds: “Having a law firm’s client call Nagler with a personal recommendation was the type of ‘marketing’ that he could appreciate.”
If I were a general counsel, I would not want unsolicited calls from another general counsel touting the capabilities of some law firm.