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Study claims that general counsel always visit law firm websites when selecting firms

Wicker Park Group last year announced that it had surveyed general counsel at major companies and found that “100 percent of respondents visited a law firm’s website when evaluating and purchasing legal services.” That unanimous finding boggles me but given the infrequency with which general counsel get involved in the selection of a firm, perhaps the au courant tool, Google and time on a website, has that much currency.

More realistically found Wicker Park, “90 percent said that the attorney bios section is the most important section of a law firm’s website – and the one they visit most.” (italics in original). The quoted text comes from Strategies, July 2010 at 11. It is logical that what the online inquirers want to learn is about individual lawyers, not the firm as a whole. Law departments hire lawyers.