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Team of 30 IP experts at Pernod Ricard organized into six dispersed centers of excellence

Less than four years ago, Pernod Ricard created six dedicated hubs of intellectual property lawyers and paralegals specialized by different categories of alcoholic beverages. About 30 of them work in these hubs, which are usually located near the production facilities. All this is spelled out in the Leaders League 2010 Intelligence Report at 72.

This arrangement is analogous to a business unit orientation for a law department but carried out for specialty area of law and expressed geographically. It will confront the inevitable issues of silos, consistency, and competition for resources, but no structure is perfect.

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