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Trademarks play second fiddle to patents

Although all companies have trademarks and nearly all have domain names, patents sit in the first chair. Patents conjure up genius inventors, market creating ideas brought to commercial triumph, super-sized litigation fees, seven figure annual maintenance fees, and whopping infringement damages. Patents are steroids; trademarks are body lotions.

Trademarks, even in global brand companies with tens of thousands of registered marks in 200 plus jurisdictions, just get no respect®.

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