Putting a firm’s value where its client’s money is — a firm offers: pay us what you think our legal services were worth

The always-stimulating newsletter of Laurence Simons reports that UK firm CMS Cameron McKenna has unveiled a “new marketing campaign [that] includes fixed fee options, discounts for placing all your legal work with the practice and, perhaps most frightening of the lot, an invitation to ‘pay what you think the work is worth’ (our apologies to readers of a nervous or sensitive disposition for highlighting this).”

The newsletter then hearkens back to the similar offer of the band Radiohead (See my post of Nov. 16, 2009: pay us what you think the music was worth.). The comparison is humorous but not really on point. The ultimate value billing is actually value paying, and both payors and payees should experiment with the technique.