Articles Tagged with chart junk

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We revisit the same Winston & Strawn plot which appears as the plot as it was in the most recent post in its improved re-incarnation. Now, let’s take up four more observations.

The thick black line on the vertical y-axis adds nothing: It is an example of what is referred to as “chart junk”, an element of a plot that adds no useful information but clutters up the plot and makes it that much harder to grasp.

Second, neither axis has a label to explain what the axis represents. Labels are generally a good thing so that a plot can stand on its own without explanations in the report text.

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Another aspect of the plot that has been discussed previously [Click here for the latest post in this series] should be called out.

Whoever prepared the plot chose to color differently each bar of the three risks most often selected. The blue bar represents “geographic locations in which the company operates”, a sort-of red bar represents another risk, and the third with yellow. In addition to those color distinctions, the plot also embeds the labels of those three risks in black boxes with white font. Shown below is the plot as it originally appeared.

Screenshot (6)_snip Winston pg19Neither of these graphical techniques add value to the plot or, indeed, make sense. They make readers work more to figure them out. Are the choices of colors significant, as in red-yellow-green means something? Is there a linkage between the coloring and the boxing? What do either or both tell us that the length of the bar and the label at the end don’t?